Giering Celebrates 70 years of Metal Finishing!
As our corporation passes a significant mile marker of age this April, we created a representative symbol for the importance of our 70-year-old, three generation, family business.
We brandished the cursive “Giering” for decades which was George Giering, II’s own script rendition. Now, as we celebrate this anniversary and the life of George Giering, III, we announce a new logo for such an accomplishment.
OLD LOGO
NEW LOGO
The new logo consists of a well thought out symbol accompanied by the family name and its service, written simply and clearly for the reader.
The “gear ring” symbol is recognizable from afar; a play on words to represent our family name.
The ring itself creates protection over the name as the family looks after the company.
The gear’s three (III) prominent teeth symbolize George Giering, III, who, as our leader, brought success and developed history. (Coincidentally, three George Gierings have run the business.)
Red coloring stimulates energy, excitement and happiness, symbolizing our character as a corporation.
All shapes – pointed, round, mirrored and asymmetrical – make up the symbol to represent the diversity of our organization’s operations.
It gives us great pleasure to set the mark for future generations in metal finishing. We kick off this rebranding effort with new apparel for our team to wear, showing pride in what we do each day.